HR CASE STUDY

Sony, the Japan-based multinational conglomerate, is one of the leading manufacturers of consumer electronics devices and information technology products. Sony was responsible for introducing path breaking products like the Walkman, the Discman, and the PlayStation gaming console, among others. But in the late 1990s, it lost its leadership position in many product lines in which it was operating. Analysts attributed this to the silo culture prevailing in the organization. Each of the departments functioned like different fiefdoms, hardly cooperating with each other, even when it was necessary. Moreover, Sony's growing complacency led to its failing to recognize the growing popularity of new technologies and digital products and the company choosing to stick to its proprietary formats.

Sony was caught off-guard and tried to revive itself under the guidance of its first non-Japanese head Howard Stringer, who took over as the CEO in 2005.

For a couple of years, Sony appeared to be on the path to revival.

However , for the fiscal year ending March 2009, the company reported a loss. Sony's failure to bring out innovative products in spite of having the required competencies was one of the main reasons for the company's problems, and analysts attributed it to the existing culture in the company. In February 2009, with the aim of addressing the issue of its silo culture, Stringer announced a reorganization that involved changes in the organization structure. Through this reorganization, he sought to transform Sony into an innovative and agile company. However, it remains to be seen whether the reorganization can bring Sony out of its problems.

Issues:

» Examine the challenges faced by Sony in a competitive global business environment.

» Analyze how Sony can make its products competitive and foster innovation.

» Examine the efficacy of the reorganization program initiated by Stringer in turning around Sony and solving its problem relating to the silo culture.

» Analyze other measures that need to be taken by Stringer to restore profitability of Sony.

                                                            Instructions

Time limit                  ---     4+1 minutes

Max no. of slides    -----    6 slides

Dress code               ------   formal wear

In  the slides, make the points in the bullets format

Participants to be present at the venue at 2 p.m. sharp

Wish you all luck...

Cheers..:)

So You Think You Can Manage

BRAIN BASHERS

First round 

A Best Manager is always made of the following qualities:

• Spontaneous Thinking.

• Sense Of Humor.

• Good knowledge in Current Affairs (Corporate World).

• Good in Quantitative Aptitude.

And in this first round the participants will be tested to see if they posses these qualities to be NHC's BEST MANAGER.


Wish you all luck...

Cheers..:)

So You Think You Can MANAGE

       

TARANG FEVER will soon hit NHC again as TARANG '11 v2.0's inception is done by the event " So You Think You Can Manage " on JULY 18th.... This event promises to both Entertain & Educate you all by providing the ZEAL TO DREAM... And all you have to do to make best use of this great opportunity is to DARE & DO... 

The coordinators for this event are - Amritha, Darshan, Gupta & Suchitra of 

5th SEM BBM (GLOBAL).

You can also Register yourself through the blog using the Feedback form.